The Rollin’ Root

Our mission is to increase equitable access to fresh, healthy food grown on local farms and to provide nutrition education in underserved communities.

The Rollin’ Root is a food truck stocked with seasonal fruits, vegetables, and dairy products from the farmers market.

The Rollin’ Root will be CLOSED for the Holidays from December 23, 2024, through January 1, 2025.
We’ll see you in the New Year!

The Rollin’ Root is essentially a farmers market on wheels delivering a host of farm-fresh produce to Marin County and San Francisco residents who otherwise might not have access to affordable, nutritious fruits and vegetables.

The Root’s Weekly Route

A story of the Rollin' Root and the power of community-driven equitable food access that lifts up organic farming practices.

 
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AIM’s goal is to ensure that all members of our community have access to fresh fruits and vegetables, regardless of transportation or economic barriers.

AIM sources 100% of products directly from local farmers that participate at AIM’s farmers markets. All products are offered for sale at affordable price points and remain competitive with local grocery store pricing.

California’s name for the Supplemental Nutrition Assistance Program, formerly called the Food Stamp Program. CalFresh participants who use their EBT card at The Rollin’ Root are eligible to receive 50% off their purchase of fruits & vegetables through Market Match.

The Rollin’ Root also accepts Senior Bonus Bucks, which are $10 coupons for free fruits and vegetables issued to qualifying older adults ages 60+ who participate in the Senior Farmers Market Nutrition Program.

The Rollin’ Root accepts CalFresh

 

Our Partners

The Rollin’ Root is in collaboration with a wider county-wide Healthy Eating Active Living (HEAL) strategy. We partner with Marin County Health and Human Services, the Marin Food Policy Council, the SF-Marin Food Bank, the Interfaith Sustainable Food Collaborative, ExtraFood.org, and others to increase access to fresh, healthy food for all residents, regardless of economic status.

 
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Alanna (Marin)

Alanna is the Nutrition Educator of Marin's Rollin Root program. Born and raised in Marin County, Alanna has a deep appreciation for the community and the way it's shaped her passion for all things food.

As a Board Certified Holistic Nutritionist Alanna has coached her clients to incorporate nutrient dense, whole foods for optimal health. She brings her knowledge and seasonal recipes to share with the Rollin Root community.

She graduated from University of San Francisco with a BS in Hospitality Business Management and Entrepreneurship and received her Nutrition Certification from Bauman College in Berkeley. She enjoys cooking for friends and family, painting, a good concert, and finding new restaurants.

Nutrition Education Dates

Tricia Goldberg (San Francisco)

Originally from Sacramento, Tricia has lived in the San Francisco Bay Area since 1990 and currently resides in Santa Rosa. Following a 10-year stint as a process engineer in Silicon Valley, Tricia walked into a nutrition class and found her passion. This life-changing event put her on a path through several nutrition education positions, ultimately earning her master’s degree in nutrition education from American University. Tricia is thrilled to be sharing her love of nutrition with the Rollin’ Root participants.

Aside from nutrition education, Tricia enjoys reading, walking, hiking, and spending time with her husband, 19-year-old son, and dog.

Nutrition Educators

  • March: 11, 14, 15

    April: 11, 12, 15

    May: 30, 31

    June: 10, 13, 14

    July: 11, 12, 15

  • April: 13, 27

    May: 4, 18

    June: 1, 15

    July: 6, 20

Nutrition educators visit The Rollin’ Root stops each month to share seasonal recipes and tips for incorporating more fresh fruits and vegetables into a healthy diet. The recipes are easy to prepare, nutritious, and feature items available for purchase at The Rollin’ Root. Nutrition Educators are also available to answer questions and build community around healthy eating.

Rollin’ Root Ambassadors

Rollin’ Root Ambassadors provide an important bridge between Agricultural Institute of Marin (AIM) and the communities it serves. Rollin’ Root Ambassadors are enthusiastic supporters of the program and share information with their neighbors about seasonal produce, what’s available each week, tips for using new items, and reminders to shop at the Rollin’ Root. Ambassadors teach AIM about the unique needs of each community while inspiring others to eat more fresh fruits and vegetables.

  • Barbara

    Mackey Terrace Ambassador

  • Clara

    Visitacion Valley Ambassador

  • Tara

    Marin Valley Mobile Country Club Ambassador

  • Anita

    Marin City Ambassador

  • John

    Marin Valley Mobile Country Club Ambassador

  • Elizabeth

    Marshall Store Ambassador

  • Miss Phyllis

    New Liberation Community Church

  • Mary

    Marin Valley Mobile Country Club

“Our community really likes the Rollin’ Root. It is easier for us to get fresh, organic, local veggies and fruits. It’s hard for many people in our community to go to the farmers market, so this is the perfect solution.”

— Tara