Farm Fresh Nutrition Access
AIM is proud to welcome CalFresh/EBT (food stamps)
at all of our Farmers Markets and the Rollin’ Root.
New to Cal Fresh?
To discover the food access programs that
AIM offers, select where you shop.
Access To Healthful Food
Farmers Markets
Please bring your EBT card or Pandemic EBT to the Information booth, where we will swipe your card and give you silver EBT tokens, which can be used to make purchases from our farmers, ranchers, cheesemakers, and bakers.
The Rollin’ Root
Please bring your EBT card or Pandemic card to The Rollin’ Root where we will swipe your card when you checkout. EBT cardholders are eligible to receive 50% off their purchase of fruits and vegetables through Market Match (through Summer 2025).
What You Can and Cannot Buy with EBT
Stretch Your Food Dollars
Market Match
Market Match is an incentive program which offers shoppers double value when they use EBT/Food Stamps at AIM’s Farmers Markets. For example, when you swipe your EBT card for between $1-$15 in EBT tokens at the Information Booth, you will receive a one-to-one match up to $15 in Market Match purple tokens, which can be used to purchase fresh fruits and vegetables.
Market Match is a program of the Ecology Center and is funded in part through the California Department of Food and Agriculture and the USDA's National Institute of Food and Agriculture.
WIC Program
Get Ready to Accept Electronic WIC and Senior Farmers Market Payments
The WIC Farmers Market Nutrition Program (FMNP) and Senior Farmers Market Nutrition Program (SFMNP) are transitioning from paper checks to electronic benefits cards this year! All farmers who want to participate in the program and accept payments from benefits recipients MUST complete the new WIC authorization application, even if you are currently authorized.
Once you have submitted the application, you will be asked to complete a training and submit your W9. You will then receive further instructions on how to set up the new phone-based payment processor and begin accepting payments from the new benefits cards.
CDFA and CDPH, who oversee the programs, strongly encourage farmers to submit their application by March 30, 2025.
Senior Farmers Market Nutrition Program / Bonus Bucks
In partnership with Extra Food, AIM accepts Senior Bonus Bucks at the Rollin’ Root and the Thursday and Sunday Marin Civic Center Farmers Markets. Bonus Bucks are $10 coupons for free fruits and vegetables issued to qualifying older adults ages 60+ who participate in the Senior Farmers’ Market Nutrition Program. Bonus Bucks have an expiration date printed on the front, so please redeem them before they expire. Bonus Bucks are offered for a limited time, until funds are exhausted.
New to CalFresh?
CalFresh is California's food stamps (SNAP) program administered by the California Department of Social Services. Apply to get up to $204 a month per household member on an EBT card.
Get More Fruits and Veggies
Market Match is currently being offered at all eight of AIM’s Certified Farmers Markets, the Rollin’ Root, and Bounty Box. Market Match is California’s healthful food incentive program, which matches federal nutrition assistance benefits, like CalFresh and WIC, at farmers markets and other farm-direct sites. Market Match is available at 300 sites, spanning 38 counties, that are run by over 50 community-based organizations and farmers market operators. Market Match is administered by the Ecology Center and funded through the Gus Schumacher Nutrition Incentive Program. To find where Market Match is offered throughout the state, click the button below.