Demo & Farmers Market Representative - Graffeo Coffee Roasting Co.

Job Title: Retail Coffee Sales Representative (Demos & Farmers Market)

Company: Graffeo Coffee Roasting Co.

Location: Primarily off-site at regional grocery stores, the North Beach Farmers Market, and Graffeo’s HQ in North Beach, SF. Must have a personal vehicle for work-related travel.

Position Type: Part-Time, 20-25 hours per week, Thursday through Sunday. 

Compensation: $25/hour + performance bonus + mileage reimbursement + exclusive company discounts and perks.

About Graffeo Coffee

Graffeo Coffee is San Francisco’s oldest coffee roastery, proudly crafting ultra-premium coffee in the heart of North Beach since 1935. We focus on simplicity and excellence, offering one exceptional blend in two roasts, with no shortcuts. Graffeo is the house blend at some of San Francisco’s finest restaurants. Once you taste it, we hope it will become yours as well.

To learn more about what makes us “Simply the world’s finest coffee,” check out our CBS News feature on our head roaster, Luciano, and his gourmet process: .

Position Overview

Graffeo Coffee is looking for an energetic, sales-oriented individual to lead in-store demos (aka sampling) and run our weekly farmers market booth. The ideal candidate thrives in a customer-facing environment, is self-motivated and outgoing, and enjoys the fast-paced nature of dynamic sales settings.

About You

  • Customer service comes naturally to you, and you love engaging with people and sharing a brand’s story.

  • You have a knack for making customers feel valued and appreciated.

  • You are organized and detail-oriented, ensuring displays and workspaces are always presentable.

  • You enjoy working independently and are highly self-motivated to put your best foot forward.

  • You find sales exciting and are eager to embrace the dynamic challenges of in-store demos and farmers markets.

  • You’re a morning person who loves coffee, and most of all you appreciate artisanal quality and brands with integrity and passion.

Key Responsibilities

  • Conduct 2-4 in-store demos per week.

  • Operate our farmers market booth every Saturday at the North Beach Farmers Market.

  • Collaborate with other internal teams to schedule demos, maintain demo equipment, and ensure sufficient supplies and product inventory.

  • Serve as the “Face of Graffeo,” engaging with and educating customers, fostering brand loyalty, and identifying new partnership opportunities.

Requirements

  • Must reside in the Bay Area, within a 30-minute drive of North Beach, SF.

  • Must have a personal vehicle for work, including transporting demo gear and commuting to events.

  • Ability to lift up to 50 lbs and stand for 3-6 hours at a time.

  • Proficiency with basic technology, such as Square, spreadsheets, and digital calendars.

  • Strong organizational and problem-solving skills.

  • Previous experience in customer service or sales is preferred.

  • Must pass a full background check.

Compensation & Benefits

  • $25/hour plus mileage and gas reimbursement.

  • Performance-based bonuses.

  • Exclusive company discounts and perks.

  • Supportive of military families and military spouses.

How to Apply

To apply, please email the following to jobs@graffeo.com:

  • Your updated resume.

  • A short personal statement describing why working at the farmers market and in-store demos appeals to you.

Join us in delivering an exceptional coffee experience at Graffeo Coffee Roasting Co.!

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